Hadiya.K
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Coco Packaging

Packaging for a hand-sculpted collector figure: the object it arrives in is what the object stands on.

DisciplinePackaging Design
ManufacturingCNC, Laser Cut
Timeline4 weeks
Year2025
Coco packaging, fully open, figure on the plinth in front of the arched backdrop
01Concept02Craft03Contents04Assembly05Opening sequence
01
Concept

The altar was already the answer

The figure is a Day of the Dead character, so the altar handed me the form. A home altar is already a tiered stage with a backdrop and a floor, which turns the whole pack into one hinge problem instead of a new object to invent.

Papel picado gave the surface language and the palette came with it: marigold, cobalt, magenta and lime, the colours of the festival. Holding them on black is what keeps the chroma, so the ground stayed black rather than the kraft brown packaging usually defaults to.

The festival palette

Backing colours, taken off the festival

Hover a swatch for where it comes from.

Marigold#F0A72DCempasuchil, the marigold laid on graves
Ember#E65519Copal smoke over candlelight
Chilli#CB2F2DDried chillies strung on the altar
Rosita#E75395Sugar-skull icing, pink on white
Fuchsia#FA1D74Bougainvillea spilling over a courtyard wall
Obispo#8B1A8ERibbon tied through the altar cloth
Cobalt#26265ETalavera tile, the deep blue
Talavera#2396CBThe same tile, held up to the light
Verde#33B4B6New leaves left as an offering
Ground#212020The black card itself, the night the candles sit against
02
Craft

One cross net, cut four ways

Everything comes off one cross-shaped net drawn four ways: plain cube, printed cube, fan leaves, arched backdrop, with every fold line on the same grid so the panels stack flush when it shuts. Each panel is black card with the picado pierced out by knife, then backed with a flat colour sheet, so the pattern is lit by the paper behind it instead of printed on top, and the fan changes colour as it opens.

Four dieline variants of the cross net
The net, drawn four ways: plain, printed, fan and arch
The printed fan net, cut and laid flat before it is folded to stand
Off the cutter, before it is folded to stand
Five picado panels, each pierced and backed with a different colour sheet, laid in a cross
Pierced and backed, five colours on one cross
03
The contents

Sculpted first, then measured

The figure was drawn as variations, built in clay and painted by hand before any panel was cut. Her skirt sets the footprint of the plinth and her hat sets the height of the arch, so the pack is dimensioned from the object rather than the object squeezed into a box.

Early sketch of the cover, its pattern, its lid variation and the opening mechanism
First pass, before any clay
The figure, front
Sculpted, painted in the panel colours
04
Assembly

The base does two jobs

The base folds up from the same net as the walls, so there is no separate insert to align and no glue joint left visible once the box is open. It doubles as the plinth the figure stands on, and the print wraps over the fold so the floor under her has no seam.

Close-up of the folded base doubling as the plinth
The fold that carries the floor, no seam, no insert
05
Opening sequence

Three states, one move

Closed pack, printed cube
01 — A printed cube
Lid lifting, leaves swinging out
02 — Leaves swinging out
Fully open, backdrop, plinth and figure
03 — Backdrop, plinth, figure

And it closes the same way

The lid drops forward into the plinth, the leaves fan out behind, the arch stands up carrying the title. Nothing is removed and nothing is thrown away, and the whole thing reverses in one move, which was the test I cared about most: a collector should be able to put the altar away without losing a piece of it.

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